After Hours with Founder Steph Taylor

One hour. No scripts. Just the truth about building a spray tan business that doesn't compromise.

What This Is

An unfiltered hour with the founder who built Alt Sun because the industry's formulas—and standards—couldn't keep up.

This isn't a webinar. It's not a sales pitch. It's not generic business advice you could Google.

It's direct access to someone who's been exactly where you are—and built a way out.

Whether you want to talk formulation, pricing strategy, how to fire bad clients, or why your marketing isn't converting, this is your hour to ask what you actually need to know.

No fluff. No holding back. Just real answers from someone who doesn't need to sugarcoat the industry's bullshit.

What You Get

60 minutes of direct mentorship
One-on-one, via Zoom. Your questions. My answers. No time wasted on things you already know.
Tactical, not theoretical
You're not here for motivational quotes. You want strategies that work. We'll talk pricing, client retention, product choices, marketing that doesn't feel fake, and how to scale without burning out.
Industry intel you won't find anywhere else
I've been in this industry long enough to know where the bodies are buried. The formulas that don't work. The marketing that's a lie. The business moves that look good on Instagram but tank your margins.
Personalized to your actual business
Bring your real numbers, your real challenges, your real questions. This isn't cookie-cutter advice. It's customized to where you are and where you're trying to go.
Follow-up resource list
After our call, you'll get a personalized list of resources, action steps, and recommendations based on what we discussed.

Who This Is For

This hour is for spray tan artists who:

Are tired of generic business advice that doesn't account for the realities of this industry
Want to scale but don't know how to do it without compromising quality or sanity
Need honest feedback on their pricing, positioning, or product choices
Are struggling with client retention, callbacks, or formulas that aren't performing
Want to build a brand that stands for something—not just another spray tan business
Are ready to stop playing small and start charging what they're worth

If you're looking for someone to validate your excuses, this isn't it.

If you're looking for someone to tell you the truth—even when it's uncomfortable—and give you a roadmap to fix it, let's talk.

What We Can Cover

Bring whatever's keeping you stuck. Here are some topics past artists have brought to the table:

Business Strategy

Pricing that reflects your skill (and stops leaving money on the table)
Client retention strategies that actually work
How to fire clients who don't respect your time or expertise
Building systems so your business doesn't depend on you doing everything

Formulation & Product

Why your current formula might be costing you clients
How to evaluate solutions beyond marketing hype
Transitioning to better products without alienating your existing client base

Marketing & Positioning

Creating content that converts without feeling fake or salesy
How to stand out in a saturated market
Building a brand voice that sounds like you—not every other spray tan artist

Scaling & Growth

When (and how) to hire help
Expanding services without diluting your brand
Mobile vs. studio: what actually makes sense for your business model

Mindset & Industry Realities

Dealing with imposter syndrome when you're actually good at what you do
Navigating an industry that wasn't built for you
How to build confidence in your pricing and positioning

This is your hour. We'll talk about whatever you need.

How It Works

1. Book Your Session
Choose your date and time. You'll get a confirmation email with meeting details and a pre-call questionnaire.

2. Prep (Optional but Recommended)
Fill out the questionnaire so I know what you want to focus on. The more specific you are, the more valuable the hour becomes. But if you just want to show up and talk it out, that works too.

3. Show Up Ready
Bring your questions, your numbers, your challenges. Don't sugarcoat where you're stuck. I can't help you if you're not honest about what's not working.

4. Take Action
After our call, you'll get a follow-up email with resources and next steps. The hour is the beginning—what you do with it is up to you.

What Past Artists Are Saying

"I raised my prices the week after our call. Fully booked within a month. I was leaving so much money on the table."
— Mobile artist, Texas

"I came in thinking I needed marketing help. Turns out my pricing and positioning were the real issue. One hour changed my entire business model."
— Spray tan artist, California

"No BS. No fluff. Just someone who's been there and knows what actually works. Best investment I've made in my business."
— Sunless artist, Georgia

A Note from Steph

I didn't build ALT SUN to be another spray tan brand.

I built it because I was tired of an industry that treated deeper skin tones like an afterthought. Tired of formulas that couldn't deliver on their promises. Tired of watching talented artists underprice themselves because they didn't know their worth.

This hour isn't about selling you ALT SUN products. (Though if your formula is holding you back, I'll tell you.)

It's about giving you the clarity, strategy, and permission to build the business you actually want—not the one the industry told you to settle for.

I've been where you are. I know what it takes to scale without burning out. To charge premium prices without guilt. To build a brand that stands for something.

And I'm not interested in gatekeeping that information.

If you're ready to stop playing defense and start building something that lasts, let's talk.

— Steph

FAQ

Is this a sales call for Alt Sun products?
No. This is mentorship. If you ask about formulas and I think yours is underperforming, I'll tell you. But the hour is yours to use however you need.

What if I'm just starting out?
Come anyway. I'd rather help you build the right foundation from the start than watch you waste years on strategies that don't work.

What if I don't have specific questions?
That's fine. Sometimes you just need someone to look at your business and tell you what's broken. We can do that.

Can I record the session?
Yes. You'll have access to the recording afterward.

What if I need more than one session?
You can book as many as you need. Some artists book quarterly. Some book once and run with it. Totally up to you.

Do you offer refunds?
No. This is a time-based service. If you book, show up ready. I'll make sure the hour is worth your investment.